Tips On How To Search For a Long-Tail Keyword

Tips On How To Search For a Long-Tail Keyword

What is a long-tail keyword? Where do you use long-tail keywords? How to search for a long-tail keyword?

Tips on How to Search for a Long-Tail Keyword

For those who are not familiar with search engine optimization or SEO, a long-tail keyword is just a term. But for those who know what SEO is and what a long-tail keyword is, know that they are important; and most probably the most important part of SEO.

What is a long-tail keyword?

You may have heard about SEO keywords, and yes, long-tail keywords are part of them. Long-tail keywords are keywords that are more specific than shorter or more generic keywords. The reason is that they are more specific. Usually, they are made up of at least three words. The term itself originates from the graph when you compare short keywords that have high search volume and a low conversion rate compared to longer keywords that are more specific, have lower search volumes but higher conversion rates.

Tips On How To Search For a Long-Tail Keyword

In terms of SEO ranking, long-tail keywords are easier to rank for than using shorter keywords or generic keywords. These keywords are sometimes referred to as the head keywords. One of the reasons why using head keywords is difficult to rank for is because they are very broad and most of the time the competition for broad keywords is very high.

For a new website, using long-tail keywords is the best method. Not only because these keywords are specific, but most of the time the number of competition is lower, which gives you a higher and faster chance to rank high in search engines.

Here are ways on how you can search for long-tail keywords to generate traffic.

How to Search for Long-Tail Keywords

1. Use Your Browser / Search Engine (Alphabet Soup)

The most common search engine that everyone uses is Google. Whenever you type something into the search bar, Google has an auto fill feature. When you are having a hard time coming up with a long-tail keyword, you can use this method which is also referred to as ‘Alphabet Soup’ at times. This method will give you insights on which keywords are less popular but more specific. You will find a lot of keywords but will have a hard time collecting them all. Using a keyword research tool is still the most recommended method as covered in number 3.

2. Make Use of the Related Search Terms

The related search terms are usually found at the bottom of the search pages. In google browser, they often have a few suggestions for you based on the keywords you typed in the search bar. Look for the keywords that are related to your targeted keyword. You can try other keywords that relate to the same topic, too.

3. Use Keyword Research Tools

Tips on How to Search for a Long-Tail Keyword

In SEO, the usage of tools is very common. Keyword research tools will help you to look for competitive keywords. They can show you the search volume of the keyword and other data that is essential in driving traffic to your website. Read my article here about some of the best keyword research tools, where you can also do a keyword search straight away!

(And read to the end for a bonus!)

4. Analyze Your Competitors

We know that to rank high in traffic, you need to compete for the position and the rank. In order to do that, you need to analyze your competitors’ methodology. Whether they are seasoned websites or newbies, if they have ranked high and reached the first page of the search engines, it means they are doing something right. Go over their content and you will find ideas for long-tail keywords within their content. In doing so, you might outrank them in the near future.

Using long-tail keywords, especially if you are just starting, is a must.

Just because long-tail keywords are specific and have less competition, it does not mean that you can just easily use them without properly analyzing how much traffic they can generate. This is why a keyword research tool is very important.

Tips on How to Search for a Long-Tail Keyword

For you to be able to optimize the use of long-tail keywords (and ultimately improve SEO rankings), you should do the following:

  • Only target one (long-tail) keyword per article. Search engines might penalize you for using more than one keyword per article.
  • Use your long-tail keywords in specific parts of your content to optimize it. It will be more effective if your keyword will appear in the title and somewhere within the first paragraph. It will help to increase your ranking and there is no need to repeat the keyword after that (unless it occurs naturally) as this might be considered as ‘keyword stuffing’ and search engines might ultimately lower your rank.
  • Use the keywords naturally in your content. Your usage of the keywords must be smooth as your audience reads your content. Ensure that your content readability flows as you don’t want your content to sound awkward. And stick to what is important – readable and informative content that makes grammatical sense.

But why is it recommended using them instead of head keywords? Here are a few reasons why content creators are likely to use long-tail keywords.

Reasons Why It Is Best to Use Long-Tail Keywords

We know that, in SEO, the right keywords are vital. If you choose to use long-tail keywords, here are some of the reasons why they play an important part in increasing your website’s traffic.

  1. Higher conversion rates.
    Tips on How to Search for a Long-Tail KeywordAs mentioned above, the conversation rates are higher for long-tail keywords than for head keywords.
  2. They are easier to rank for in search engines.
    Again, as mentioned above, long-tail keywords are easier to rank for because they are more specific. There is less competition than using head keywords.
  3. Advertising is cheaper.
    When you are using long-tail keywords, they often have lower search volumes. When the keyword has a lower search volume, they are usually cheaper in advertising compared to competitive keywords.
  4. You are addressing a more specific audience.
    If you are using long-tail keywords, you are more specific in terms of your audience and their searches online. When someone ‘searches for’ your keyword, it means that they are looking for something specific, ultimately narrowing down their search and possibly increasing chances that they will purchase something or sign up to an offer.
    It is the same thing like grocery shopping. If you specifically need milk, you would immediately look for the milk aisle when you arrive at the grocery store – rather than going through all of the aisles and search for items to buy.
  5. You are offering more value to your audience.
    This is in line with number 4. While your audience is searching for something specific, you are consequently also offering them more value and possibly a solution to their problems.

Long-tail keywords are an important part of your content. They are a very important aspect for your website’s ranking and position on the search pages.

If you would like to learn more about SEO, long-tail keywords and how to improve your ranks in search engines, I suggest that you check out ‘Wealthy Affiliate’. Wealthy Affiliate offers training that you can start for free on:

Tips on How to Search for a Long-Tail Keyword

Not only will they teach you the above, they also offer secure hosting and lots of support when you need a hand. Wealthy Affiliate is one of the most advanced platforms within the making money online world.

Read my Wealthy Affiliate review here!

And as always, contact me or leave a comment below if you have any questions.


P.S. And here is a bonus for you:

Wealthy Affiliate has a keyword research tool integrated, which means that you can use it for free (30 searches) when you join Wealthy Affiliate (again, it is free to join Wealthy Affiliate). All you need is an email address to get started on your online journey to success. Let me know if you have any questions!


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16 thoughts on “Tips On How To Search For a Long-Tail Keyword”

  1. I must admit there is one very pressing goal every web owner would love in their business and that is a good ranking by Google. For some time now I have been following up with most of these Search Engines to see how effective they can be and how easy to use they are for newbie and I must say I’m pretty impressed by this review on long tail keyword. The ability to go precise is one very captivating aspect with getting the audience, and it this is taking proper care of, then there wouldn’t be problems with having a good ranking on Google. Although I’m yet to confirm how cheval its advertising can be. I look forward to seeing more post about this search engine. Best regards

  2. This is the first time I’m reading about Long tail keyword, and I really enjoyed reading through. I’m very familiar with jaaxy and I use it to search for my keywords. Its really nice to know of Long tail keywords and I’ll give it a trial to see how well I will work. I write many articles and I also freelance , am an affiliate marketer as well so I need a confirm keyword search tool that’ll provide low competitive words and more specific ones. Thanks for sharing this post it’ll be useful.

    • Hi Jones,

      thanks for taking the time to read this article and leaving a comment. I am glad it was useful and wishing you all the best.


  3. Thank you, great article. Wealthy Affiliate is great because it offers a free membership where you can have up to 30 searches on their keyword research tool. Then you can start to get a feel for what keyword research feels like. Thanks for also talking about using Google alphabet soup. That is very helpful. If you use a combination of that with the keyword research tool, you will find great things to write about.

    Signing up for the free membership of Wealthy Affiliate, with two free websites, would be a great move for a beginner. Within the free membership they help you choose your Niche and start your free websites. Many people try to catch the deal by signing up for premium within the first week because it saves you so much money and you will get a lot of value out of that first month. 

    Thanks, this has been a great and thorough article about long tail keywords, covering it from many aspects.

  4. Hi Edith,

    Thank you for this article! It’s very informative!
    I’m a newbie for SEO, I just wonder when we use the long-tail keyword for the title, does it need to be exactly the same or just need to be within my full title?

    And I still don’t quite understand that if there is less competition which means less search and why it is easier to rank for? How does the search engine knows?

    Thank you.

    • Hi Jamie,

      thanks for your questions. I will try my best to answer them.

      1 – from doing research, it says that it is recommended for your keyword to be within your full title

      2 – it is easier to rank as there is less competition (as you said). As there are less searches, you would get less traffic and consequently, you would need to have quite a few posts on your website in order to get lots of traffic to your website but it is easier to rank for them as they are less competitive. They say that it is easier to rank for a few low competition keywords than one high competition keyword and get similar traffic to your website. But it also depends on other search engine optimization techniques, skills and strategies you implement.

      3 – Unfortunately, I don’t know how search engines know and work out their algorithms.

      Please let me know if you have any other questions.


  5. Hi Edith,

    Great article!

    I’ve always been a fan of using google to come up with potential long tail keyword ideas. I’ve never thought of using the related search terms though but in hindsight, it is a great idea! So the keyword research tool that comes with the free Wealthy affiliate membership, what benefit would you say there is to using that over the other methods listed in this article?

    • Hi Nate,

      thanks for taking the time to read this article. The benefit to using a keyword research tool over the other methods listed in this articles are:

      A keyword research tool, in this case Jaaxy, gives you more specific information and numbers:

      QSR: Quoted Search Results – the number of competing websites ranked in google for that exact keyword
      Avg: The average number of searches that the keyword receives per month
      Traffic: Average visits to your website if you achieve first page rankings in the search engines
      KQI: Keyword Quality Indicator: green is great, yellow is okay, red is poor
      SEO: A score based on traffic and competition, the higher the score, the more likely you will rank for this keyword on the first page (scale of 1-100, higher = better)
      Domains: Availability of domains that are related to the keyword (.com, .net, .org)

      If you’d like to read more about Wealthy Affiliate who offer 30 free keyword Jaaxy searches, you might like to read this post:

      What is Wealthy Affiliate about?

      I hope that answers your question. Please let me know if you have any other questions.

      All the best,


  6. Wow, this is some very interesting and awesome information here I must say. A friend who also does internet marketing told me about the importance of long tail keywords so I wanted to learn more about it and here I am. Thank you for giving this much thorough information. I have learnt about that and I think I should use jaxxy to do my research as you have said. Thanks!

  7. Long tail keywords are very important when it comes to easy ranking and I have to agree. I have also learnt about them and I know that they are more specific than the short tailed. I learnt all this from Wealthy Affiliate myself where I am a member while taking training so I feel it is very awesome that you can recommend it. You have also given some very accurate reasons for using long tail keywords. Nice post!

  8. Hello Edith, I am pleased to have stumbled across your post here because though I have heard of long tail keywords I have never been 100% sure what they are or what they mean, I do already use Jaxxy keyword search tool and I always look for and find some good keywords, but I’ve never really known how to look for or use long tail keywords but now after reading this helpful and informative post I now know all about them, so thank you so much for sharing.  

    • Hi Russ,

      I am glad this post was helpful to you. Thank you for leaving a comment and great to hear that you are using Jaaxy.

      Wishing you all the best,



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